Listening to Your Members: Know Them Well to Serve Them Better

How can we navigate the changing landscape of gaining member insights? What communications tools or successful methodologies exist today to gauge the insights you need to understand your member preferences or address their unique needs?

Whether you are testing a new product, launching a new campaign, looking to increase web traffic, or would like to increase member engagement with the products you offer, there are ways to improve the member experience by listening to their voice. Hear about strategies to gather metrics, assess consumer trends, while identifying the behaviors of the people you serve, so your communications will be most impactful. 

Speakers: 

Patricia Favreau, Executive Vice President, Chief Communications Officer
Kristin Vlasak, Sr Director, Brand & Customer Engagement, Portico Benefit Services